What’s on Bradley Whitford’s Bucket List?

Bradley Whitford, the Emmy Award-winning actor, 55, of The West Wing fame takes on the advertising business in the new Showtime series Happyish, which premieres April 26.

Happyish seems pretty bullish on the ad industry.

It certainly is not a love song to advertising. It is—in a hilarious, very dark way—taking aim at this marketed world that we live in, where we are inundated with inane brandings.

Your character has a line: “Thinking is not as important as tweeting.” What’s your take on social media?

I have incredibly mixed feelings about it. Look, I’m an actor—you spend half your life trying to get into the paper and the other half trying to get out.

Do you believe the theory presented in Happyish that you can only be as happy as your biology allows?

I don’t know if I believe that. The older I get, though, it seems that a lot of people form a world view which informs their level of happiness around age 6, and it doesn’t change much after that.

What is your must-see TV?

Comedy Central’s “The Daily Show and The Nightly Show. I don’t miss them.

What’s on your bucket list?

A million roles I want to play. A million people I would love to work with. I would love to go dogsledding before the planet warms up too much.