On Oscar Sunday, fashion muse Olivia Culpo will debut a one-of-a-kind Marchesa for Stella Artois dress in support of the “Buy a Lady a Drink” campaign with Water.org
Hollywood’s biggest night is fast approaching and in the midst of the glitz and glamour is a brilliant opportunity to help those in need. Stella Artois and Water.org have joined forces to turn heads on the red carpet for a different reason. They have partnered with Marchesa to design a bespoke Marchesa for Stella Artois gown for fashion and beauty influencer Olivia Culpo in support of their “Buy a Lady a Drink” campaign, to help provide clean water for people in the developing world.
Pretty—With Purpose
“I am a huge fan of Marchesa and I met Georgina during Project Runway,” said Culpo. “I have always been such a big fan she’s so talented. When I found out we were going to be collaborating on this project I was so excited, not only to be wearing her design on the Oscars but just to be a part of something that’s making such a big difference through the partnership of Stella Artois and water.org.”
As part of Stella Artois’ ongoing partnership with Water.org, the brand released three new Limited-Edition Chalices, highlighting Uganda, Brazil and Cambodia, three of the countries where Water.org provides support. For every chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.
Culpo says it’s really exciting to be able to give back and use this big event as an opportunity to start the conversation about the water crisis. “I’m literally going to be wearing the Chalice in this dress,” she said. It says a lot about what they are trying to do—exceed expectations and sell more than the goal is right now.”
Chalice to Couture
The haute couture studio helmed by Georgina Chapman and Keren Craig announced that the dress will be inspired by the design of the Limited-Edition Chalice and the water it represents. From the shimmer in the Chalice’s etching, to gold accent adornments and the shape and silhouette of the glassware, the dress will also incorporate one-of-a-kind glass beads made from Stella Artois “Buy a Lady a Drink” Limited-Edition Chalices.
“Since we were girls, designing beautiful clothing was our dream, and as mothers, we look for ways to support and uplift other women around the world,” said Georgina Chapman, co-founder, Marchesa. “With access to clean water, women are better able to pursue their passions.”
Red Carpet for a Cause
Fans can see the Marchesa for Stella Artois gown unveiling as Olivia Culpo steps onto the red carpet during E!’s “Countdown to the Red Carpet” show, which starts at 1:30 p.m. ET.
“It’s important for our generation to use our voice to better the lives of others and I’m proud to be partnering with Stella Artois and Water.org to shed light on such an important cause,” said Culpo. “By raising awareness and inspiring others to help, we can unlock the potential of so many women around the world.”
The “Buy a Lady a Drink” campaign was first launched in 2015. New this year, the brand has announced a four-year re-commitment to Water.org to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
Consumers can purchase one of the exclusive Limited-Edition Chalices for $13 at Amazon.com, BuyaLadyaDrink.com and other retailers nationwide.
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