Ah household odors—there’s always something funny about thinking about the things we love that stink the most. And coping with halftime bathroom breaks and doggy couch smells is the exact (funny) premise of a new Febreze campaign airing on Super Bowl Sunday. The voice behind the campaign—Bad Moms’ Kathryn Hahn—a mom of two who knows a thing or two about smells as we found out during a recent interview.
Tell us—there have to be certain smells that annoy you?
To me it’s when I smell a smell trying to cover a bad smell that annoys me most. When you know it’s underneath it then it gets stuck in your nose. Something else I hate? The smell of vinegar. The other night I was in a cab with my friend and she had balsamic vinegar in her bag. I had to roll down the windows. I thought ‘oof that’s too much.’ Then again, I grew up with two brothers and I have two kids ages 7 and 10 so my sense of smell is distorted and I don’t have that sensitive a nose!
Are you planning to watch the game?
Absolutely. I’m so excited that this ad will run during the game because it always feels like the ads during the Super Bowl are the most fertile-y creative. And I love the food—I love a seven-layer dip.
Why drew you to voice the campaign?
It’s so clever and the writing is so funny—the stuff you love is the stuff that stinks the most. As a mom of two, I get it!
Switching to your next projects, what can we expect from I Love Dick premiering in May on Amazon?
It’s a hilarious juicy triangle between the three of us for sure. It’s based on a feminist book, there was an all-female writer’s room and I couldn’t be prouder to be a part of it. We shot a bunch in Marfa, Texas, which was the perfect backdrop for it. It’s such a tiny art town in the middle of nowhere.
How do you pick your projects?
At first I was just grateful to be invited to the party. Now it’s a gut feeling, it’s a voice I want to explore, it’s the filmmakers or the other actors I want to work with. We live in such an exciting time content-wise in terms of the singular voices being made and the fact that in TV there are blurrier and blurrier lines between different mediums. Working on I Love Dick and Transparent was as satisfying as making a five-hour movie.
If you could choose…New York or L.A.?
You know L.A. is not bad at this time of year I have to be honest, but there’s no place on the planet like New York City.
Watch a sneak peek of Kathryn Hahn’s Febreeze Super Bowl commercial: “America’s Halftime Bathroom Break” below!
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