Football players are showing their softer side, thanks to a new campaign from Dove Men+Care. The masculine brand’s Real Strength Highlight Reels campaign is challenging the idea that an athlete’s strongest highlights only happen on the field with a series with videos of tough-as-nails sports stars showing their strength away from the gridiron.
The campaign takes the idea of a football highlight reel and gives it a makeover, with videos that include Arizona Cardinals quarterback Carson Palmer expertly styling his daughter’s hair and Green Bay Packers wide receiver Jordy Nelson teaching third grade.
See these tough guys take on entirely different feats of strength in the videos below.
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